Why It’s Cheaper to Fly to Spain Than Take the Train to Manchester.
The £24 flight and the £220 train are priced by the same maths, pointed at opposite problems. One system fills seats; the other rations them.
You Probably Don’t Need a New Revenue System.
Most operators don’t have a systems problem — they have a usage problem. Why the value sits in configuration and trust, not the procurement portal.
Revenue Went Up. That Tells You Almost Nothing.
Why a rising revenue line tells you little about how well your revenue management is actually working, and how to measure the yield decision, not the weather.
Load Factor — revenue management on YouTube.
Animated explainers on dynamic pricing, yield management and demand forecasting across airlines, hotels, rail and beyond — the same questions these op-eds wrestle with, in motion. A new video every week.
Wrestling with one of these questions yourself?
If pricing is underperforming or your revenue management isn’t delivering what it should, a focused conversation is the fastest way to see where the value is.
Book a 30-minute call