Unlock revenue through sharper pricing and commercial execution.
I help railway operators fix underperforming pricing, improve revenue management and deliver commercial change that actually lands — with supporting depth across airlines, hotels and travel technology.
Where I add value fastest
Best suited to businesses where pricing is underperforming, revenue management is not scaling, or a commercial transformation programme needs experienced, hands-on support.
Support built around the commercial problems that matter most.
Clients do not need more theory. They need sharper decisions, faster execution and measurable commercial outcomes.
Pricing is underperforming
Support for businesses dealing with legacy pricing structures, inconsistent decision-making, poor market responsiveness or missed revenue opportunities.
Revenue management is not scaling
Practical help where systems, teams and processes are not delivering the performance they should, or where leadership needs a clear route to improvement.
Transformation is stuck
Hands-on delivery support for pricing and commercial change programmes that need stronger governance, alignment and momentum to land successfully.
Clear ways to work together, from a fast diagnostic to full transformation.
Each is scoped deliberately, so you know exactly what you get and where it leads. Most clients start with the Health Check and let the findings decide what comes next.
Revenue Health Check
A fixed-scope, fixed-price diagnostic. In three weeks I score your pricing and yield, size the revenue being left on the table, and hand you a ranked list of what to fix first: a scorecard, a number and a plan, not an 80-page report.
Revenue Strategy Engagement
The full build. A complete review of your revenue management capability, a quantified assessment of your maturity and opportunity, and a prioritised strategy and roadmap your leadership can act on and take to a board.
Ongoing revenue support
Fractional, hands-on revenue management for operators who can see the value but cannot yet justify a full in-house team, keeping pricing, yield and inventory working between and beyond projects.
Railway operators
Commercial, pricing and fares transformation in complex operating environments.
Airlines
Revenue, demand and pricing support where inventory and customer mix matter.
Hotel groups
Portfolio-level pricing discipline, local execution and revenue performance.
Travel tech providers
Commercial input to help products land with travel clients and deliver value faster.
Evidence of outcomes, not just advice.
My work sits at the intersection of pricing, systems, commercial leadership and delivery, because revenue improvement only lasts when execution catches up with strategy.
Built and implemented a new revenue management system, delivering a 3% revenue uplift against a 2% target — independently audited — with parallel-run analysis indicating roughly £1m of incremental revenue every four weeks.
Held senior commercial leadership roles with revenue responsibility of £800m, leading pricing and revenue management teams inside operating businesses rather than advising from the outside.
Led revenue strategy across a large London hotel portfolio, improving pricing discipline and local execution through close work with General Managers and head office teams.
A closer look at the work behind the numbers.
How a long-distance rail operator replaced a failing legacy revenue management system with a purpose-built RMS, and beat its revenue target.
Rebuilding rail revenue management from the ground up
A legacy RMS had drifted into an upload tool, leaving money on the table every week. I led the programme to design, build and embed a new system, with independently-audited results.
Writing on pricing and revenue management.
Plain-language perspectives on the revenue and yield questions commercial teams actually wrestle with.
You Probably Don't Need a New Revenue System.
Most operators don't have a systems problem — they have a usage problem. Why the value sits in configuration and trust, not the procurement portal.
Revenue Went Up. That Tells You Almost Nothing.
Why a rising revenue line tells you little about how well your revenue management is actually working, and how to measure the yield decision, not the weather.
Senior-level support without big-firm theatre.
I combine strategic judgement with hands-on delivery. The aim is better decisions and work that gets over the line, not more slides.
Commercial credibility
Experience leading pricing and revenue in real operating businesses rather than advising from the outside.
Practical delivery
Focus on implementation, governance and measurable progress rather than broad recommendations with no owner.
Travel-sector depth
Specialist expertise across rail, airlines, hotels and travel technology where the mechanics of pricing and demand really matter.
Commercial transformation with sector depth and international perspective.
I specialise in rail revenue management and pricing, backed by more than 15 years of pricing and commercial transformation experience across airlines, hotels and the wider travel sector.
My career has focused on where strategy, systems, commercial judgement and delivery meet, from revenue management leadership and pricing transformation to large-scale commercial change.
I have led revenue strategy across complex environments, including around 30 London hotels at Accor, the build and implementation of a new revenue management system for a national intercity rail operator, and major pricing transformation work in rail.
I bring an international perspective shaped by having lived in nine countries, travelled to more than 50, and worked professionally in the US, UK and New Zealand while leading multicultural teams.
A practical model focused on value, pace and adoption.
Good consulting should reduce noise, surface the few decisions that matter, and create momentum quickly.
Pinpoint where pricing, revenue management or programme delivery is leaking value.
Focus on the few commercial moves most likely to unlock revenue or unblock delivery.
Support leadership decisions, implementation and stakeholder alignment as work happens.
Make sure improvements are adopted, governed and sustained after the initial push.
I'll help you identify the biggest revenue or delivery gaps first.
If pricing is underperforming, revenue opportunities are being missed, or a programme has lost momentum, let's have a focused conversation about where value can be unlocked fastest.
Deep expertise across pricing and revenue in travel.
Rail revenue management
Unlock revenue through better pricing, RM and commercial execution in rail.
Travel pricing strategy
Improve pricing structures and commercial performance across travel businesses.
Fare optimisation
Optimise fare structures to better match demand and maximise yield.
Tell me what commercial challenge you need to solve.
Use the form and I'll come back to you, usually within one working day.