Unlock revenue through sharper pricing and commercial execution.
I help railway operators, airlines, hotel groups and travel technology providers fix underperforming pricing, improve revenue management and deliver commercial change that actually lands.
Where I add value fastest
Best suited to businesses where pricing is underperforming, revenue management is not scaling, or a commercial transformation programme needs experienced, hands-on support.
Support built around the commercial problems that matter most.
Clients do not need more theory. They need sharper decisions, faster execution and measurable commercial outcomes.
Pricing is underperforming
Support for businesses dealing with legacy pricing structures, inconsistent decision-making, poor market responsiveness or missed revenue opportunities.
Revenue management is not scaling
Practical help where systems, teams and processes are not delivering the performance they should, or where leadership needs a clear route to improvement.
Transformation is stuck
Hands-on delivery support for pricing and commercial change programmes that need stronger governance, alignment and momentum to land successfully.
Commercial, pricing and fares transformation in complex operating environments.
Revenue, demand and pricing support where inventory and customer mix matter.
Portfolio-level pricing discipline, local execution and revenue performance.
Commercial input to help products land with travel clients and deliver value faster.
Evidence of outcomes, not just advice.
My work sits at the intersection of pricing, systems, commercial leadership and delivery — because revenue improvement only lasts when execution catches up with strategy.
Built and implemented a new revenue management system, with parallel-run analysis indicating roughly £1m incremental revenue every four weeks from improved optimisation and reduced manual intervention.
Generated immediate revenue benefit from switching on a new revenue management capability, with additional upside from best-practice process changes and better commercial discipline.
Led revenue strategy across a large London hotel portfolio, improving pricing discipline and local execution through close work with General Managers and head office teams.
Rail revenue management systems, end to end.
Revenue management is where rail operators win or lose margin — and where systems, data and commercial judgement have to work as one. This is the discipline I go deepest in.
I focus specifically on rail revenue management systems: selecting, building, activating and embedding the systems that turn pricing strategy into daily revenue performance. The hard part is rarely the technology — it's making the forecasting, optimisation and commercial discipline work together, and making sure the RM team actually trusts and uses the system once it's live.
I have led this work for a national intercity operator and continue to support rail operators through RMS implementation and optimisation — combining hands-on system delivery with the commercial leadership to make the uplift stick.
Senior-level support without big-firm theatre.
I combine strategic judgement with hands-on delivery. The point is not to create more slides — it's to help you make better decisions and get the work over the line.
Commercial credibility
Experience leading pricing and revenue in real operating businesses, not just advising from the outside.
Practical delivery
Focus on implementation, governance and measurable progress rather than broad recommendations with no owner.
Travel-sector depth
Specialist expertise across rail, airlines, hotels and travel technology where the mechanics of pricing and demand really matter.
Commercial transformation with sector depth and international perspective.
I specialise in pricing and commercial transformation in the travel sector, with more than 15 years of experience across airlines, hotels and rail — and a particular niche as a rail revenue management systems specialist.
My career has focused on where strategy, systems, commercial judgement and delivery meet — from revenue management leadership and pricing transformation to large-scale commercial change.
I have led revenue strategy across complex environments, including around 30 London hotels at Accor, the build and implementation of a new revenue management system at LNER, and major pricing transformation work in rail.
I bring an international perspective shaped by having lived in nine countries, travelled to more than 50, and worked professionally in the US, UK and New Zealand while leading multicultural teams.
A practical model focused on value, pace and adoption.
Good consulting should reduce noise, surface the few decisions that matter, and create momentum quickly.
Pinpoint where pricing, revenue management or programme delivery is leaking value.
Focus on the few commercial moves most likely to unlock revenue or unblock delivery.
Support leadership decisions, implementation and stakeholder alignment as work happens.
Make sure improvements are adopted, governed and sustained after the initial push.
I'll help you identify the biggest revenue or delivery gaps first.
If pricing is underperforming, revenue opportunities are being missed, or a programme has lost momentum, let's have a focused conversation about where value can be unlocked fastest.
Deep expertise across pricing and revenue in travel.
Rail revenue management
Unlock revenue through better pricing, RM and commercial execution in rail.
Revenue management transformation
Make commercial change actually land — governance, alignment and momentum.
Dynamic pricing in rail
Demand-responsive pricing that drives revenue without eroding trust.
Fare optimisation
Optimise fare structures to better match demand and maximise yield.
Travel pricing strategy
Improve pricing structures and commercial performance across travel businesses.
How working together actually works.
A few things clients usually want to understand before getting in touch.
What happens in the 30-minute diagnostic?
A focused, no-obligation conversation about where your pricing, revenue management or delivery is leaking value. You'll leave with a clear view of the biggest gap and whether it's worth pursuing — whether or not we work together.
How are engagements structured?
Most work falls into one of three shapes: a short diagnostic or pricing review, a defined project (for example an RM system selection or implementation), or ongoing advisory and interim support. We scope to the outcome you need rather than selling a fixed product.
Do you work on retainer, fixed scope or day rate?
All three, depending on the engagement. Diagnostics and defined projects are usually fixed-scope; interim and advisory support typically runs on a retainer or day-rate basis. We agree the model up front so there are no surprises.
Is this just strategy, or hands-on delivery?
Hands-on. The point is not to produce another deck — it's to help you make better decisions and get the work over the line. I stay involved through implementation, governance and adoption so the improvement is real and sustained.
Which sectors and locations do you work across?
Rail, airlines, hotels and travel technology, with a particular niche in rail revenue management systems. Based in the UK and able to work internationally, having delivered across the US, UK and New Zealand.
How do we get started?
Send a short note through the contact form below describing the challenge. I'll reply to arrange a 30-minute diagnostic and, if it's a fit, propose a focused way forward.
Tell me what commercial challenge you need to solve.
Use the form and I'll come back to you. This keeps your contact route professional without exposing your email address publicly.